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		<title><![CDATA[3ality Technica Store: New Products]]></title>
		<link>http://elementtechnica.mybigcommerce.com</link>
		<description><![CDATA[A list of the new products at 3ality Technica Store.]]></description>
		<pubDate>Sun, 20 May 2012 05:14:41 +0000</pubDate>
		<isc:store_title><![CDATA[3ality Technica Store]]></isc:store_title>
		<item>
			<title><![CDATA[Technica 3D RED EPIC X Camera Interface ]]></title>
			<link>http://elementtechnica.mybigcommerce.com/technica-3d-red-epic-x-camera-interface/</link>
			<pubDate>Wed, 16 May 2012 14:04:53 +0000</pubDate>
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			<description><![CDATA[<p>Technica 3D RED EPIC X Camera Interface</p><p><strong>Price: $750.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<p>Technica 3D RED EPIC X Camera Interface</p><p><strong>Price: $750.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Technica 3D RED EPIC X Camera Interface</p>]]></isc:description>
			<isc:productid><![CDATA[428]]></isc:productid>
			<isc:price><![CDATA[$750.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Sony F3 Hand Held, Riser & Shoulder Pad Kit ]]></title>
			<link>http://elementtechnica.mybigcommerce.com/sony-f3-hand-held-riser-shoulder-pad-kit/</link>
			<pubDate>Mon, 14 May 2012 18:40:45 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/sony-f3-hand-held-riser-shoulder-pad-kit/</guid>
			<description><![CDATA[<p>Sony F3 Hand Held, Riser &amp; Shoulder Pad Kit&nbsp;(Rosettes included)</p><p><strong>Price: $1,990.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<p>Sony F3 Hand Held, Riser &amp; Shoulder Pad Kit&nbsp;(Rosettes included)</p><p><strong>Price: $1,990.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Sony F3 Hand Held, Riser &amp; Shoulder Pad Kit&nbsp;(Rosettes included)</p>]]></isc:description>
			<isc:productid><![CDATA[427]]></isc:productid>
			<isc:price><![CDATA[$1,990.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Sony F3 Hand Held Kit (Rosettes not included)]]></title>
			<link>http://elementtechnica.mybigcommerce.com/sony-f3-hand-held-kit-rosettes-not-included/</link>
			<pubDate>Mon, 14 May 2012 18:36:23 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/sony-f3-hand-held-kit-rosettes-not-included/</guid>
			<description><![CDATA[<p>Sony F3 Handle Kit (Rosettes not included)</p><p><strong>Price: $600.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<p>Sony F3 Handle Kit (Rosettes not included)</p><p><strong>Price: $600.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Sony F3 Handle Kit (Rosettes not included)</p>]]></isc:description>
			<isc:productid><![CDATA[426]]></isc:productid>
			<isc:price><![CDATA[$600.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Sony F3 Hand Held Kit ]]></title>
			<link>http://elementtechnica.mybigcommerce.com/sony-f3-hand-held-kit/</link>
			<pubDate>Mon, 14 May 2012 18:15:14 +0000</pubDate>
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			<description><![CDATA[<p>Sony F3 Hand Held Kit&nbsp;(Handles &amp; 2"&nbsp;Rosettes)</p><p><strong>Price: $980.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<p>Sony F3 Hand Held Kit&nbsp;(Handles &amp; 2"&nbsp;Rosettes)</p><p><strong>Price: $980.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Sony F3 Hand Held Kit&nbsp;(Handles &amp; 2"&nbsp;Rosettes)</p>]]></isc:description>
			<isc:productid><![CDATA[425]]></isc:productid>
			<isc:price><![CDATA[$980.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Sony F65 Top Rod Bracket  ]]></title>
			<link>http://elementtechnica.mybigcommerce.com/sony-f65-top-rod-bracket/</link>
			<pubDate>Wed, 09 May 2012 16:48:54 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/sony-f65-top-rod-bracket/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/sony-f65-top-rod-bracket/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/v/910/F65_rod_bracket2__70820_thumb.jpg" alt="Sony F65 Top Rod Bracket  " /></a></div><p>Sony F65 Top Rod Bracket&nbsp;</p><p><strong>Price: $575.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/sony-f65-top-rod-bracket/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/v/910/F65_rod_bracket2__70820_thumb.jpg" alt="Sony F65 Top Rod Bracket  " /></a></div><p>Sony F65 Top Rod Bracket&nbsp;</p><p><strong>Price: $575.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Sony F65 Top Rod Bracket&nbsp;</p>]]></isc:description>
			<isc:productid><![CDATA[424]]></isc:productid>
			<isc:thumb><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/v/910/F65_rod_bracket2__70820_thumb.jpg]]></isc:thumb>
			<isc:image><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/b/458/F65_rod_bracket2__19140_zoom.jpg]]></isc:image>
			<isc:price><![CDATA[$575.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Red EPIC Rear Battery Mount]]></title>
			<link>http://elementtechnica.mybigcommerce.com/red-epic-rear-battery-mount/</link>
			<pubDate>Tue, 08 May 2012 17:06:08 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/red-epic-rear-battery-mount/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/red-epic-rear-battery-mount/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/g/715/IMG_0276__89071_thumb.JPG" alt="Red EPIC Rear Battery Mount" /></a></div><p>Red EPIC Rear Battery Mount</p><p><strong>Price: $175.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/red-epic-rear-battery-mount/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/g/715/IMG_0276__89071_thumb.JPG" alt="Red EPIC Rear Battery Mount" /></a></div><p>Red EPIC Rear Battery Mount</p><p><strong>Price: $175.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Red EPIC Rear Battery Mount</p>]]></isc:description>
			<isc:productid><![CDATA[423]]></isc:productid>
			<isc:thumb><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/g/715/IMG_0276__89071_thumb.JPG]]></isc:thumb>
			<isc:image><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/f/204/IMG_0276__82655_zoom.JPG]]></isc:image>
			<isc:price><![CDATA[$175.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[TS5 Rig Handle Kit]]></title>
			<link>http://elementtechnica.mybigcommerce.com/ts5-rig-handle-kit/</link>
			<pubDate>Mon, 07 May 2012 13:30:33 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/ts5-rig-handle-kit/</guid>
			<description><![CDATA[<p>Rig Handle Kit for the TS5</p><p><strong>Price: $1,500.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<p>Rig Handle Kit for the TS5</p><p><strong>Price: $1,500.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Rig Handle Kit for the TS5</p>]]></isc:description>
			<isc:productid><![CDATA[422]]></isc:productid>
			<isc:price><![CDATA[$1,500.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Sony F3 VCT and Rod Bracket Kit]]></title>
			<link>http://elementtechnica.mybigcommerce.com/sony-f3-vct-and-rod-bracket-kit/</link>
			<pubDate>Mon, 07 May 2012 11:17:43 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/sony-f3-vct-and-rod-bracket-kit/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/sony-f3-vct-and-rod-bracket-kit/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/v/033/VCT_Rod_Bracket_kit__82731_thumb.png" alt="Sony F3 VCT and Rod Bracket Kit" /></a></div><p>Packaged kit of the VCT brackets along with the Universal 15mm Rod Support Bracket</p><p><strong>Price: $475.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/sony-f3-vct-and-rod-bracket-kit/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/v/033/VCT_Rod_Bracket_kit__82731_thumb.png" alt="Sony F3 VCT and Rod Bracket Kit" /></a></div><p>Packaged kit of the VCT brackets along with the Universal 15mm Rod Support Bracket</p><p><strong>Price: $475.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>Packaged kit of the VCT brackets along with the Universal 15mm Rod Support Bracket</p>]]></isc:description>
			<isc:productid><![CDATA[421]]></isc:productid>
			<isc:thumb><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/v/033/VCT_Rod_Bracket_kit__82731_thumb.png]]></isc:thumb>
			<isc:image><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/w/598/VCT_Rod_Bracket_kit__30257_zoom.png]]></isc:image>
			<isc:price><![CDATA[$475.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[F3 Armor Kit]]></title>
			<link>http://elementtechnica.mybigcommerce.com/f3-armor-kit/</link>
			<pubDate>Fri, 04 May 2012 11:05:42 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/f3-armor-kit/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/f3-armor-kit/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/x/841/F3_armor_kit__24823_thumb.png" alt="F3 Armor Kit" /></a></div><p>This F3 kit includes:</p>
<p>&bull; the top cheeseplate which removes the stock F3 handle<br />&bull; the new ruggedized side plate<br />&bull; double handle kit</p>
<p>&nbsp;</p>
<p class="p1"><strong>Top Plate</strong></p>
<p class="p1">In today&rsquo;s filmmaking process durability and f..<p><strong>Price: $2,500.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/f3-armor-kit/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/x/841/F3_armor_kit__24823_thumb.png" alt="F3 Armor Kit" /></a></div><p>This F3 kit includes:</p>
<p>&bull; the top cheeseplate which removes the stock F3 handle<br />&bull; the new ruggedized side plate<br />&bull; double handle kit</p>
<p>&nbsp;</p>
<p class="p1"><strong>Top Plate</strong></p>
<p class="p1">In today&rsquo;s filmmaking process durability and f..<p><strong>Price: $2,500.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[<p>This F3 kit includes:</p>
<p>&bull; the top cheeseplate which removes the stock F3 handle<br />&bull; the new ruggedized side plate<br />&bull; double handle kit</p>
<p>&nbsp;</p>
<p class="p1"><strong>Top Plate</strong></p>
<p class="p1">In today&rsquo;s filmmaking process durability and f..]]></isc:description>
			<isc:productid><![CDATA[420]]></isc:productid>
			<isc:thumb><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/x/841/F3_armor_kit__24823_thumb.png]]></isc:thumb>
			<isc:image><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/n/475/F3_armor_kit__22696_zoom.png]]></isc:image>
			<isc:price><![CDATA[$2,500.00]]></isc:price>
		</item>
		<item>
			<title><![CDATA[Sony F3 VCT Kit]]></title>
			<link>http://elementtechnica.mybigcommerce.com/sony-f3-vct-kit/</link>
			<pubDate>Mon, 30 Apr 2012 15:08:05 +0000</pubDate>
			<guid isPermaLink="false">http://elementtechnica.mybigcommerce.com/sony-f3-vct-kit/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/sony-f3-vct-kit/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/m/834/VCT14__85316_thumb.png" alt="Sony F3 VCT Kit" /></a></div><p><strong>Price: $375.00</strong> </p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="http://elementtechnica.mybigcommerce.com/sony-f3-vct-kit/"  ><img src="http://elementtechnica.mybigcommerce.com/product_images/m/834/VCT14__85316_thumb.png" alt="Sony F3 VCT Kit" /></a></div><p><strong>Price: $375.00</strong> </p>]]></content:encoded>
			<isc:description><![CDATA[]]></isc:description>
			<isc:productid><![CDATA[419]]></isc:productid>
			<isc:thumb><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/m/834/VCT14__85316_thumb.png]]></isc:thumb>
			<isc:image><![CDATA[http://elementtechnica.mybigcommerce.com/product_images/u/691/VCT14__85984_zoom.png]]></isc:image>
			<isc:price><![CDATA[$375.00]]></isc:price>
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